Als onderdeel van de Australian Watch Week vragen we microfoonspecialisten Worn & Wound voor hun uit de manchet om elk horloge te bekijken die we beoordelen:
"Met schone lijnen en duidelijke inspiraties lijkt de M2 als een solide, maar conservatieve optie voor mensen die behoefte hebben aan een horloge dat van kantoor naar de oceaan kan gaan." - Zach Weiss, Worn & Wound
The Haigh & Hastings M2 Diver is everything an Australian sports watch should be – bulky, unpretentious, reliable and with a sense of humour.
We’ll come to the humour in a bit, but first let’s talk design. The M2 doesn’t aim to break any new aesthetic ground, opting for the tried and true (and commercially safe) option of a classic, vaguely military looking dive watch. This style is a common option for small brands starting out because everyone loves them. The challenge of course is making your particular version stand out. Haigh & Hastings are using their brand story to separate them from the herd via some pretty cute nuances.
Nuance is needed, too, because the M2 is a hefty (44mm) chunk of steel, with little in the way of fine detailing on the main section of the case, giving it an almost brutish feeling that suits the character of the watch perfectly. This is utilitarian tool-watch design at it’s most pure. This rough hewn aesthetic is continued in the bezel, which features heavy, grained knurling, and a classic Sub-style aluminium bezel insert (in a range of colours including green and gold for true patriots). So far so good in terms of honouring their ‘Timepieces for Dangerous Men’ tagline.
Interestingly the movement in the M2 isn’t what you’d expect in a watch at this price point. Rather than the usual Miyota, the M2 is powered by a Seiko NH35A. Seiko have the edge on Miyota in terms of reliability and quality control, and it’s one of the better options in this price range. It certainly fits in well with the robust Haigh & Hastings ethos.
I mentioned earlier that one of the defining characteristics of the brand is their sense of humour, and that’s evident on the dial. You’ll note the watch is water resistant to 1000ft/300m ‘Down Under’ – and that this particular model with the red bezel is called a ‘Redhead’, referencing an iconic Australian brand of matches. These small touches mark the watch out as a little different from the norm – though for maximum ‘strayan-ness the red model should have been called ‘Blue’. Which is what we generally refer to red-headed people as. Why? Because Australia.
The other nice differentiator of Haigh & Hastings is the ‘build your own’ option – at the moment this is limited to choosing the strap stitching and bezel colour (with corresponding witty dial text). Haigh & Hastings are planning to expand their customisation options, including more strap and bracelet options, as well as different caseback and crown options. The M2 (in all options) retails for $588.
This bespoke service is where small production brands like Haigh & Hastings can shine, as the ability to customise your timepiece and make it ‘yours’ is an attractive idea for many people. And even better, it is a relatively untapped market in terms of mass-produced watches at this point. The market segment clearly has legs, as ‘modded’ Seiko dive watches, are hugely popular. If Haigh & Hastings can manage to grow this area and keep their prices stable I think they’ll do well.
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